Tottering out of Jack Wills on Chelsea's Kings Road one warm Saturday afternoon, my girlfriend and I headed towards the Starbucks near Shawfield St. Town was packed that day (as it is every weekend), the typical collection of sexy models (well.. cute girls in uggs) Italian billionaire boys, Arab business tycoons in Barbour jackets, old school age defying Chelsea grandmothers in crisp Jaeger white shirts with high up turned collars... we see it all. Out of Starbucks came a celebrity trying not to be spotted - Large Jackie O sun glasses, messy hair, Brown Von Dutch cap, grey H&M t-shirt, Juicy Couture trackies... acting rather low profile, not wishing to be noticed. Passers by probably asked the same thing, they were certainly looking at her. I asked my gf who she was - anyone I knew?! Turns out she was a nobody (well a nobody with money), but she had successfully mastered the look of a celebrity trying to avoid the paparazzi!
This blog is born out of that moment, we thought, why not? One whiff of money or fame and you get treat 100 times better in shops and night clubs - mastering the art of reinvention is a healthy thing, David Beckham, Madonna, countless designers, some of the coolest people around you, have all managed the art of reinvention to stay fresh. We don't care if people think it's shallow to change, or dress like someone else, it's about the evolution of ones self!
Each week (perhaps more often - anyone wanna do a celeb or character profile?) we'll upload a profile of a celebrity or character from tv or film with a cool guide on how to dress, act and be like them.
This blog is born out of that moment, we thought, why not? One whiff of money or fame and you get treat 100 times better in shops and night clubs - mastering the art of reinvention is a healthy thing, David Beckham, Madonna, countless designers, some of the coolest people around you, have all managed the art of reinvention to stay fresh. We don't care if people think it's shallow to change, or dress like someone else, it's about the evolution of ones self!
Each week (perhaps more often - anyone wanna do a celeb or character profile?) we'll upload a profile of a celebrity or character from tv or film with a cool guide on how to dress, act and be like them.
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